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A Marketing Plan Is A Text That Plans The Goals, Policies, And Tactics Of A Marketing Campaign. It Is A Roadmap For Businesses To Follow In Order To Achieve Their Marketing Goals.

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A marketing plan should be custom-made to the specific needs of a business, but it typically includes the following sections:

Executive summary: This is a brief impression of the marketing plan.

Situational analysis: This section analyzes the current market conditions, the target market, and the competition.

Marketing goals: This section defines the specific goals of the marketing plan.

Marketing strategies: This section outlines the specific strategies that will be rummage-sale to achieve the marketing goals.

Marketing tactics: This section outlines the exact strategies that will be used to device the marketing strategies.

Budget: This section estimates the costs of the marketing plan.

Evaluation: This section outlines how the success of the marketing plan will be measured.

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