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Business marketing, also known as industrial marketing or business-to-business (B2B) marketing, is a marketing practice of persons or organizations (including commercial businesses, governments, and institutions) that sell products or facilities to other companies or organizations that resell them, use them in their crops or services, or use them to support their works. It is a way to promote business and recover profit too.

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Business marketing is different from consumer marketing in a few key ways. First, business buyers are typically more sophisticated than consumer buyers. They have more knowledge about the products and services they are buying, and they are more likely to make their buying choices based on factors such as price, quality, and performance. Second, business buyers often buy in large quantities, which means that the marketing costs per unit can be lower than for consumer products. Third, business buyers often have long buying cycles, which means that it can take longer to close a sale.

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