YouTube is a video-on-demand platform that allows creators to upload and share video content. It was first launched in 2005 and acquired by Google in 2006.
YouTube remains widely considered one of the most important and profitable websites in the world:
- It is the second most visited website in the world
- 400 hours of content uploaded every minute
- Many users generate $30,000 to $1,000,000+ on the platform
- YouTube allows users to create free channels where they can “stream” their content. Other users can subscribe, comment, and share media or content.
It also has one of the most profitable advertising systems, through Google ads, both for users and for any social media platform brands.
Youtube Content Providers
Most of the content on YouTube has to remain uploaded by individuals. Still, media corporations such as CBS, the BBC, Vevo, Hulu, and other organizations offer some of their material through YouTube as part of the YouTube partnership program. In addition, unregistered users can watch videos, and registered users can upload videos to their channels. However, videos deemed to contain potentially offensive material are only available to registered users who claim to be at least 18 years old.
Youtube Marketing: The Definitive Guide
If you’re looking to use video marketing for your brand, then you can’t go wrong with YouTube.
It is second only to Google as the most visited site on the Internet and has a powerful search engine so that users can easily find specific content.
In short, it is a social media giant with endless opportunities for brands.
In this guide, you’ll learn why your brand should use YT, what makes YT unique, and how you can harness the power of YT marketing for your brand.
Why Your Brand Should Care About Youtube
Right now, the video is huge. It is favored on all social channels, especially Facebook, Instagram, and TikTok. And because of that, a lot of social ads now use video.
But, if you are creating video content or considering starting to use video for your brand, it would be a mistake to ignore YT as it is the best social video channel.
YouTube Usage Statistics
- YouTube is the second largest search engine and the second most visited site on the Internet.
- As of May 2019, additional than 500 hours of video reels are uploaded to YouTube daily. That is an increase of about 40% between 2014 and 2019.
- YouTube is one of the most popular online platforms in the United States, with 27% of Internet users accessing it at least once daily.
- More than 2 billion registered users visit YouTube monthly, accounting for nearly one-third of the Internet.
- The public watches over a billion hours of video daily and generates billions of views on the platform.
- More than 70% of YouTube viewing time comes from mobile
- YouTube, just through mobile, reaches more people in the American audience than any TV network.
YouTube is popular in different countries and age groups and publishes various content.
YouTube is located in over 100 countries and is accessible in 80 languages. According to Alexa, YouTube traffic includes:
- 3% from the United States
- 2% from India
- 7% from Japan
How to Generate Leads with Youtube
YouTube is a valuable lead generator, depending on how you use it. The platform has several tools for capturing and collecting leads so you know who is watching your content and who might be interested in your company’s products or services.
One way is YT cards, which can be added to videos, creating a clickable CTA that asks viewers to reply. The cards let you add more visual machinery to make them more interactive and attractive to viewers, attracting more eyeballs. They can also appear at any time in the video and can include downloadable content and external links.
There are five different types of YouTube cards you can add to your videos:
- Video or playlist to promote your content.
- Redirect to another YT channel.
- Donate with a nonprofit of your choice to encourage donations.
- Survey to encourage viewers to participate in a multiple choice question.
- The link redirects users to an approved website, preferably their own.
In addition to YT cards, two other organic tactics that can increase your content are:
Landing Pages With End Screens
The final screens are a mobile-friendly YT feature that lets you finish your videos with a CTA. You can use the last screen to ask viewers to watch your other videos, channels, or playlists. You can also encourage viewers to click the Subscribe button on your YT channel to promote your website, products, services, or newsletter. Since you have interested, you may also read this article: PowerA Joy-Con Comfort Grip? How It is Helpful for Gamers
A detailed description of a video on YouTube can help improve discoverability. However, it would help if you optimized it for both YT and search engines. Longer, more detailed video descriptions are more likely to rank high for relevant web searches because contextual keywords are the heart and soul of Google and YT queries.
Longer video descriptions are not just long-tail keywords. A detailed description can help you sort out many possible related searches. It can even increase your chances of drawing attention to keywords or phrases you didn’t use.
When you start using YouTube marketing for your business, it’s a learning process.
As you create more videos, you’ll improve filming, refine the styles and formats you use, and improve your keyword usage. Don’t forget to learn about your videos through social media and other methods. And be consistent; upload new videos regularly.
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