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Marketing research is the process of gathering and analyzing information about customers, competitors, and the market environment in order to make better marketing decisions. It is a systematic process that involves collecting data, analyzing the data, and drawing conclusions that can be used to improve marketing strategies.

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Marketing research can be showed in a variety of ways, including:

Interviews: Interviews are a more in-depth way to collect data from a smaller number of people. They can be conducted face-to-face, over the phone, or online.

Focus groups: Focus groups are a way to get feedback from a small group of people about a product or service. They are often used to test new ideas or concepts.

Observational research: Observational research involves observing people in their natural environment. This can be done to collect data on their behavior, attitudes, and opinions.

Secondary research: Secondary research involves collecting data that has already been collected by someone else. This can be found in books, articles, reports, and other published materials.

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